The Impact of Layoffs on Employer Brand and How to Mitigate It (White Paper)
Layoffs are one of the most challenging aspects of business. They impact not just the employees being let go but also the team that remains, your company’s reputation, and even your ability to attract future talent. In today’s digital world, where former employees can quickly share their experiences on platforms like Glassdoor, LinkedIn, and social media, the way a company handles layoffs can either reinforce trust or severely damage its employer brand.
Research shows that 81% of organizations report a negative impact on their reputation after a layoff—and 70% experience difficulties hiring new talent afterward. But it doesn’t have to be that way. With the right approach, HR professionals can navigate workforce reductions in a way that preserves company values, mitigates reputational damage, and even enhances long-term credibility.
What’s Inside This Free Report?
In our exclusive white paper, "The Impact of Layoffs on Employer Brand and How to Mitigate It," we break down the effects of layoffs on your company’s reputation and provide actionable strategies to minimize harm. This must-read guide for HR professionals covers:
The Hidden Costs of Layoffs – Beyond immediate cost savings, layoffs can erode morale, trust, and public perception. We examine the data behind these long-term impacts.
Case Studies of Companies That Handled Layoffs Right (and Wrong!) – Learn from real-world examples, including how Airbnb set a gold standard in layoff management while Better.com became a cautionary tale overnight.
Best Practices for Communicating Layoffs with Empathy and Transparency – The way you deliver the news matters. Discover proven strategies to ensure employees feel respected and valued, even in difficult circumstances.
The Role of Severance Packages and Outplacement Support – Providing assistance beyond the bare minimum can pay dividends for your brand. We break down what top employers offer and why it makes a difference.
How to Support Remaining Employees and Restore Company Culture – Layoff survivors often experience fear, guilt, and burnout. Learn how to rebuild trust, keep morale high, and prevent additional turnover.
Actionable Strategies for HR Leaders – Step-by-step guidance to help HR teams manage layoffs with professionalism, care, and strategic foresight.
Why This Report Matters for HR Professionals
A poorly managed layoff can undo years of employer branding efforts, making it harder to attract and retain top talent. On the flip side, companies that handle layoffs with compassion, transparency, and strong support systems build a reputation for integrity - even in difficult times.
By downloading this report, you’ll gain the insights needed to approach workforce reductions the right way, ensuring both exiting and remaining employees feel respected and supported. This is an essential read for HR leaders, business owners, and talent management professionals who want to safeguard their company’s reputation while navigating layoffs effectively.
Download the Impact of Layoffs White Paper Below
Tags: Impact of layoffs in the workplace
Author: Reid Alexander
Disclaimer: This document is intended as a general guide and should not be considered as legal advice or a definitive resource on the subject matter. Always consult with your Human Resources and legal department for specific advice and guidance tailored to your organization's unique situation and legal jurisdiction. This guide is not a substitute for professional legal consultation and should not be solely relied upon for making decisions regarding legal or HR matters. The author & publisher disclaim any liability for errors, omissions, or actions taken based on this content.